Up: The Hotel Agency provides hotel clients with various web design services. These services are offered to customers who are looking to create an entirely new website for their hotel or simply wish for a re-design. They've had 12 years of experience in the crafting of hotel websites, which helps them understand which techniques work best during the design process. The want the hotel websites they design to properly reflect the hotel and brand values of the client in question. Each website is also implemented with a responsive design so as to accommodate users of mobile devices such as smartphones. They take a custom approach with their design, as they believe that this helps the hotel stand apart from competitors. A couple of the core features they integrate into each website they build include search engine optimization and easy maintenance tools. All of these features are aimed at improving direct bookings.