The type of hotel that Sabre Hospitality works with is immaterial to the level of performance that they deliver. Small boutique chains get the same focus as the biggest global chains, a philosophy that allows that staff at Sabre to have a true sense of what the perspective is at each segment of the hotel industry. One of the most important areas that they zero in on is the booking process, which can often be an exercise in frustration for hotels that don't take this area seriously. Sabre Hospitality knows very well that bad experiences in this area can have severe ramifications for future business, which is why they are so attentive to their work in this area. Without such understanding there and in other areas, a hotel is unable to get a true sense of its clientele. That can lead to negative word-of-mouth, something no business wants or needs.