A fresh look is what many hotels need when it comes to their website, since competitors are always seeking to cut into market share at every opportunity. Yet changing it too much might not be what's needed, with a company like Lounge Lizard fully aware of which approach is needed. Lounge Lizard has made a habit of using the creative approach that each of its employees have and finding a way to merge that with brand enhancement for its hotel clients. The level of experience that the company has over the past two decades is indicative of the successful nature of their business strategy. The ideas that flow out of Lounge Lizard's offices can help provide custom websites that organically draw in customers for a hotel that might not otherwise make such a consideration. That skill has been part of the more than 600 websites produced over the company's life.