Proudly based in Houston, Forthea delivers an array of solutions for website development and digital marketing challenges. Custom sites are created with the ultimate goal of appealing to a target audience rather than a broad marketplace on the internet. Websites such as online shops can be customized with advanced open source software. Installation of shopping carts and payment processing programs enhance the function of eCommerce platforms that could be customized with unique product catalogs. Forthea also believes in the use of analytic reports to improve the performance of websites. Based on data compilations about website traffic, it is easy for webmasters to see the strengths and weaknesses of their sites. When selling merchandise online, merchants in particular can try new methods of converting traffic into final sales. Sponsored search marketing can lead to more relevant visitors that are highly likely to spend money on items that are being searched online.