The consumer web experience is rapidly changing. While less than a year ago the desktop experience was the standard experience, a growing number of consumers now view the web on a mobile platform. This rapid change brings a unique set of design challenges. Chai One web design firm has devoted itself to providing tools for business owners to meet these challenges and draw customers in the digital age. Chai One's has developed a strategic mobile framework based on user research, market research and competitor research to help you optimize your online presence and reach the widest possible user base. In addition to mobile strategy, Chai One can provide sophisticated user interface design that will allow business owners to present their company as a modernized and web-savvy brand. Chai One user interfaces use factors such as the goal of the user and feature vs. function to create an engaging consumer experience online.