Savage Brands has a different mindset and take on how they approach business. They believe in a central purpose, or developing an intrinsic "Why?". Before they perform any project, they are constantly asking the question: "Why?", and even challenge their clients to develop their own purpose for doing this. By focusing on this factor, they are able to create a consistent core message, create a unique brand identity, market that brand, and communicate it within the organization and to their customers. After this, they are able to measure everything else after the core work is finished. It is a very ingenious strategy that tends to catapult their client's numbers into new territories! Savage prides themselves on being creative problem solvers and great communicators of what they are attempting to accomplish. They are a company that looks past profits and is more interested in the creative process of becoming great.