W3 Trends is a custom website design firm based in Houston, Texas. Aside from more traditional services like custom web design and e-commerce development, W3 Trends' designers also collaborate with clients to employ the content management system and UI-design that works for today's customers. Custom websites at W3 trends need to have a few characteristics in order to be called successful. What are these characteristics? Easy design and navigation for customers is a huge plus. Search engine optimization and the belief that "content is king" also drives much of the website design initiatives at W3 Trends. Web development, the back-end process behind the front-end process of W3 Trends' web design, foregrounds the importance of custom programming and mobile development. More customers than ever are coming to clients' websites through Smartphones and mobile devices, and W3 trends developers are well-positioned to take advantage of that reality.