Based in Santa Monica and serving the Los Angeles metro area, ST8 specializes in integrated marketing solutions for the modern Internet. Before a website is promoted on the World Wide Web, several key factors must be identified. First, the target audience has to be clearly known before expensive ads are launched on Google and other search engines or platforms. These days, social media channels are also loaded with commercials and advertisements that are highly personalized. ST8 can set up sponsored banners and other visual ads that are based on complex code supported by HTML and Javascript. ST8 also installs analytic trackers that monitor the performance of websites on a daily basis. At the end of the day, data is compiled and then analyzed for the sake of improving features in the future. Reports are also reviewed and then used to make changes to the layouts of web pages, hyperlinks and many other features.