Rather than try to be all things to all law firms, The Modern Firm is a legal web design company that focuses exclusively on smaller firms that are looking to establish a wider footprint when it comes to attracting clients. Using a variety of skills that includes a solid grasp of the technology required, legal marketing as a whole and effective copywriting that gets results, The Modern Firm is able to take advantage of the smaller firm's quicker ability to adapt to change. In addition, the company can help establish a closer relationship with its clients that helps build a lasting bond. One of the ways that this is accomplished is to avoid the cookie cutter approach with regard to building a legal website. Knowing that unique qualities exist within each legal entity, The Modern Firm makes a concerted effort to emphasize what makes each organization different from the rest.