Instead of looking back and simply regurgitating whatever past success they've enjoy, Great Jakes is a web design company that makes sure that the legal websites they produce have the expected impact customers want. One of the ways that this is accomplished is by the innovations that are part of the company's total package. New ideas are constantly coming across the desks of the staff at Great Jakes, which allows them to readily make the types of moves they believe will break new ground. The wide swath of coverage they deliver includes law firms that have as few as 40 attorneys and those that have over 800 at their disposal. These firms continue to grow each year and have embraced one of Great Jakes' proudest achievements, the attorney microsite. Here, specialization for each attorney in a firm allows for easier searches by potential clients, which usually translates into greater representation.