Since first beginning its business in 2001, PaperStreet has made web design for law firms a priority. Along the way, the awards that the company has received for such work has bolstered its stature, which speaks much more loudly than any overdose of hype that's offered by competitors. PaperStreet manages to deliver customized sites that allow for attorneys to provide their own updates and offer the sort of content that brings eyeballs to a site. Those eyeballs are a necessity in a world in which legal help is available in a dizzying number of ways. Of course, any design has to be ranked highly on search engines to really have an impact, which is why PaperStreet puts a great deal of emphasis in this area. Yet the content isn't a sea of words strictly designed for that purpose. Instead, it's meant to offer the right sort of advice for visitors.