Plug and Play is a firm that offers a selection of website design services, no matter if the client is an owner of a small startup or a large corporation. They make sure that each design they build is a solution for the client's online presence that offers long-term results. Their main goal when designing a website is to drive new leads and boost conversion rates of first-time visitors into return and paying customers. All of the websites they make are done so with a custom-design approach. As opposed to a template-based approach, a custom website is built from the ground up to be as unique as possible, which may help it stand out on the market when compared to competitor websites. Before any design work begins, Plug and Play sits down with the client to make sure that the design is as close to their vision as is possible.