Nuanced Media is a firm that is focused on delivering what the medical office wants. Each site is created with the goal of bringing more patients to the office after they visit the website. The privacy standards are adhered to with each site that is created so that there is a safe experience for both the user and the office. There is a clean and professional appearance that lets patients know that the office cares about the well-being of patients. Sites are created so that they build trust with the patient and so that they are interactive for both the office and the patient.