Gravitate Design specializes in implementing a research-based strategy into their design process, which enables a much more detailed understanding of how to cultivate revenue through the client's website. This is primarily accomplished by analyzing data that will assist in attracting and subsequently retaining customers. An informed content strategy is devised that will engage potential customers and gradually grow each client's business. Rather than prioritizing decorative designs, Gravitate Design emphasizes the message of a website and its content to appeal to and inform visitors. Through focusing on both the client's goals and the competitive landscape, Gravitate Design strives to design websites that are both unique and marketable.