Gravitate Design is a design firm that specializes primarily in website design for medical clients. They aim to build strategic and engaging experiences that communicate key messages and convert first-time visitors into returning patients. They take a content-driven approach to design, as they believe that the content included within the design is more important than the aesthetics of the design. In all of the medical websites they craft, they strive to reduce text-based content and focus instead on interactive content that truly engages the site visitor. Responsive functionality is implemented into each website they craft, allowing customers to readily access the website no matter the device they use to do so. A couple of additional features integrated into each design for medical websites include HIPAA-complaint forms and treatment details. Each of the websites made by Gravitate Design is outfitted with search engine optimization, which ensures high visibility on search engines.