Commercial Pop is a web design firm run by Rus Yusupov, one of the co-founders of the Vine social network. Based out of New York City, the company calls itself a "digital creative agency." Commercial Pop keeps a very small staff, but employs both visual artists and programmers to handle projects bridging art and technology. The firm's signature style has been used by several major brands. Most notably Commercial Pop was involved with CNN's website re-design in 2007. Their work can also be seen on Hulu's website, and Nike's iPhone application. The clean lines of Vine's website and application are also evidence of Yusupov's influence as creative director.