With offices in New York City, Philadelphia, and Austin, Happy Cog is a US-based digital agency that has been around since inception of the internet. Jeffrey Zeldman founded Happy Cog in 1999 after making his first personal website in 1995. Since that time, the company has worked with some of the world's leading brands to help with planning and executing digital strategies. Zeldman was once named the "King of Web Standards" by Businessweek, and was the first inductee into the SXSW Hall of Fame. The company currently has 32 employees, divided between each of its three offices into three independent teams. By dividing its interests into three of the leading cities in the United States, Happy Cog aims to develop close partnerships with firms located near their offices. The team aims to create high-profile, effective, and engaging web environments for its clients. The company also utilizes these localized advantages to be featured in local publications and speak at conferences.