The Tactile Group offers various website design services for clients of all industries. They aim to create beautiful and aesthetically-pleasing designs that are also very functional, allowing the visitor to navigate through the website with ease. They also make sure to keep loading times quick, no matter the number of pages. The Tactile Group focuses on styles that are minimal and content-light in nature, so as to ensure that the visitor never finds the website cluttered or messy. They believe that a minimalist approach will keep the user engaged, helping to drive new leads and customer conversions. Before any work begins on the website in question, The Tactile Group conducts a large amount of research in order to identify the goals held by the client as well as the client's target audience. This allows them to have a better idea of which strategies to use when crafting the website design.