Why try hard when making something easy and effective works just as well? That is the way of thinking that those who created Skyhook used. They just wanted to make something that was useful to their customers. Skyhook is a firm that works with companies to design websites for them. In practice, Skyhook takes the burden off of the shoulders of the business owner by fully creating a website for them that actually works well with the search engines. This may sound like an easy enough task, but the truth is that getting it just right with the search engines is no easy task. It is something better left to a firm like Skyhook. Every year (sometimes multiple times per year), there are changes to the algorithms used by search engines for ranking websites. As a business owner, you cannot possibly expect to keep up with all of that. To avoid those headaches, just hire Skyhook to do the work for you.