Character is a San Francisco-based branding and design firm, founded in 1999, with a client base ranging from brand new startups to well-established companies such as Google, Uber, Facebook, and Amazon, some with brand histories that span decades. Whether the client is just establishing their brand identity or looking to rejuvenate a more long-standing brand, Character expertly shapes their team and design process to the needs of individual clients. They treat every assignment as unique and work hard to establish or invigorate brands, creating lasting and meaningful relationships with consumers while pushing their client's brand design further forward. Character is now a proud member of the Dentsu Aegis Network, the announcement of their acquisition coming early in 2018.