Familiar Studio is a printing design firm that is based out of New York City. Familiar Studio was founded in 2011 by Ian Crowther, Carl Williamson and Keith Mancuso, all of whom had experience in the fields of artistry, politics and design. The company believes in using interactive tools, technology and visual systems in order to achieve solutions for clients who want to get their brand to stand out more. The process in which branding and printing is done has many steps to it, starting with things such as proper web design and development. This is important because nearly all businesses have a presence on the internet and is the best way to learn about them. Development comes from making sure the site is functional and looks professional. Branding ties into this because a business needs to have a good look and good looks and logos will attract more customers.