San Francisco-based branding and design firm, Character, was founded in 1999. The agency helps start-ups and established companies launch, revitalize, and drive their brands. With a knack for highlighting a brand’s uniqueness, Character uses smart thinking and design to find the distinction between their clients’ brand and competitors. In doing so, the agency designs distinct brand experiences that endure fading trends and marketing shifts. Every time consumers see, feel, or hear their clients’ brand, the relationship grows. Services include brand strategy, brand identity, and brand experience. The agency’s latest brand and packaging work include Plume’s self-optimizing WiFi, Adobe Ink & Slide, and Wally Home solutions.