DEI Creative operates as a Seattle-based packaging design firm that wants to break the mold when it comes to designing packages that get the entire country talking. DEI's designers, developers, and other types of producers work together to come up with packaging products that not only tell viewers a story about the product. The staff also puts a premium emphasis on pushing the creative envelope, so they will throw out dozens and dozens of ideas before they come across the one that will make the client say "good job". But the smart folks at DEI Creative don't just want to make pretty packages. They want to make boxes, bags, and cans that effectively sell the product. That's why DEI has people on their staff that understand the intricacies of marketing, design, and graphics. The people at DEI believe it is the linking of knowledge in these three fields is what makes them so good at what they do.