Character is the name of a design agency that is based out of San Francisco, California. Character sits in the field of being a branding and design agency, first founded in 1999 and works with the goal of trying to create long lasting and meaningful relationships between the clients and their audience by way of making new and unique brands for them. The agency believes that there is more than one way to approach a situation and deals with this by measuring clients with their own set of objectives. Brand strategy can showcase this, first with the service of having research and insight development, meaning getting the client to know who their target audience is. Content strategy and naming are also involved and go along with each other by knowing what the right content for the brand is and thinking of an attractive, catchy name to go along with it.