A product's packaging is as important as the product. The packaging acts as an extension of your branding and marketing efforts, so it is a good idea to seek the opinion of professionals. Murmur Creative, a best Packaging Design Firm, believes that packaging should be arresting in order to capture attention. To create the best packaging for your product, the team at Murmur Creative will take into consideration your brand, your competitors and research from the retail sector. They will walk the aisles of the stores where your product will sit in order to survey the area and identify potential opportunities. The goal is to develop product packaging that brings your item to life. Through the use of color, fonts and placement, it will not blend into the surrounding products or get lost in the sea of shelves. Even the package materials will play a part in the overall plan.