Pulp + Wire uses a unique process to create the type of packaging designs that stand out against the competition. This process begins with an analysis of what a client's needs are in relation to their product packaging as well as what the current market has available. This allows the team to see what type of marketing strategies would work best to help in brand recognition and customer connection. After the agency's team of professionals have determined the best strategy for marketing they move into the creation phase, which could include designing a brand logo. The various steps taken by the team at Pulp + Wire could also include a cost analysis and assistance with container selection. This team understands the process used to create designs for packaging needs to incorporate eye-catching designs that will grab the attention of consumers, while also keeping in line with what the client wants to represent.