Tank is a packaging design firm made for people who need something artsy. Tank bills itself as being an "atypical agency," being that they like to simplify complex things like art and designs and then come up with new and interesting solutions using the latest technology. The core belief here is that good design breeds good publicity and having a creative approach to a task will help people who come to the agency for help build their own brands and make them their own. Needless to say, brand strategy is a major tool here and the agency goes about this by understanding who the brand is supposed to be made for and how to attract their attention. This goes further with the use of digital marketing, since technology is how most information is shared and it is a big help when people can look for a brand on the internet.