Mucca knows that branding requires a good balance between balance, strategy and design. That's why the agency makes it a point to thoroughly understand client needs so that Mucca's team can develop a strategy to meet branding goals. Strategies that involve naming, competitive analysis, brand positioning and architecture and market research form the basis of all work. Design comes next and involves environments, custom typography, photography, copywriting and award-winning packaging. The agency's unique approach is what sets their packaging designing apart from other companies in the field, attracting clients like Adobe, Darden Studio, Gemini Hospitality Group, Sephora and Victoria's Secret.