For marketers and website owners on the move, there may be not be a better solution than responsive web design (RWD). Website owners are tasked with the difficult challenge of keeping pace with an endless array of technical devices. Should a website owner target iPad, desktop or mobile device users? Is there a risk in losing users of one device in the pursuit of attracting new visitors who use another device? Without the right technical knowledge and support, the choices can become mind boggling. Many industry web-design experts now agree that RWD is the emerging answer. RWD allows for the same user-experience when switching from an iPad, mobile or laptop device. RWD utilizes an intelligent response to media queries through flexible grids, layouts and images. Scripting abilities, resolution and screen sizes are automatically adjusted to meet the user's preference. If you are beefing up your online marketing efforts, focus on partnering with web-design professionals who can help you adapt to ever-changing online marketing trends and web technologies.