Giles-Parscale has been rated as one of the nation's ten best web design firms because of its commitment to complete customer satisfaction. The team at Giles-Parscale involves their clients in every step of the design process, from asking what the client wants the user's experience to be like to having the client test things to see if they work how they want them to. Giles-Parscale is able to create secure digital transaction environments and shopping carts that remind people to complete their purchases, which helps to increase sales and profits. The site designs developed by Giles-Parscale are created with security in mind, while still keeping the site easy for visitors to navigate and find the information that they came for. Giles-Parscale also ensures that the sites it designs will perform well on all types of devices. This allows users of smartphones to have a smooth browsing or shopping experience online.