In the information technology age, every school needs an online presence and a platform for communicating with students, parents, and the community at large. That's where Ironpaper comes in. Located in New York City, and headed by Jonathan Franchell and B Randall Willis, Ironpaper works with businesses, non-profits, and even educational institutions to build websites and corresponding applications and mobile or tablet websites. The firm blends art and science to create striking websites with purposeful design. For private schools seeking to expand and gain recognition, students, and support, they can help with generating leads, PR and press relations, social media marketing, e-mail marketing, and SEO. The firm also creates data-rich apps and provides support and content management for those apps while emphasizing strategy.