The school websites that the designers and developers at Ironpaper create should drive sales, leads, and allow the site's visitors to engage on a deeper level. School websites shouldn't just operate as a digital brochure. They need to act as lead generation machines that nurture future enrollments. The team at Ironpaper works under a design process that's driven by analytics. The designers, developers, marketers, SEO experts, and other staff members study search factors, performance data, messaging, and conversion paths. They do all of this so that they can make better decisions for their design process every single day. The work that the Ironpaper staff does on school websites embodies the combination of technology, design, marketing, and content. As a company, the Ironpaper staff helps schools achieve educational and professional goals by using the online space. The employees at this innovative company work to build and design school websites to impact enrollment as well as generating new leads.