The Creative Momentum proudly serves clients in the Atlanta metropolitan area. This agency also provides search engine optimization services to businesses in other parts of the United States. Keyword research initiates the comprehensive process of optimizing a website for some of the most popular search engines such as Bing, Google and Yahoo. Auditing is also done to determine which aspects of webpages need the most improvement. The marketing experts at The Creative Momentum analyze how a client's website is viewed by search engine robots that generate rankings. The complex algorithms that determine rank are carefully studied in order to make the appropriate changes to the back end and front end of websites. SEO metrics allow webmasters to monitor the performance of a website that has been optimized. Reports on daily traffic provide valuable insight on how well certain organic and inorganic approaches are working in attracting visitors to a site.