Maxburst has an enormous amount of experience in dealing with corporations and small businesses that rely heavily on advertising to attract customers. First and foremost, this company knows quite well the market in New York City and the surrounding metropolitan area. In order to optimize websites on a local scale, geographic-based keywords have to be used. For instance, Maxburst inserts terms like Midtown and Wall Street into web pages that are about corporations in Manhattan. Similarly, zip codes and borough names can be added on the list of keywords for local SEO. On a global scale, a much more broad approach is taken to appeal to customers who speak different languages. Translation tools are heavily used on corporate websites that cater to global users. For example, Maxburst may embed Google Translate applications to improve the browsing process for visitors who don't know English well but want to navigate menus and other tabs in English only.