Blue Fountain Media is capable of optimizing websites for the world's top search engines such as Bing, Google and Yahoo!. Based in the city of New York, this company is heavily influenced by a thriving marketing industry. In fact, Blue Fountain Media is located in the heart of Manhattan, which has one of the largest concentrations of advertising firms in North America. As the online landscape changes rapidly, this agency keeps up by applying the latest technology in coding and scripting. Search engines analyze websites based on the HTML and CSS layouts that define website architecture. Therefore, coding is essential to successful search engine optimization. Reviewing links and meta tags is a critical procedure during the auditing process. In addition to checking web pages for errors, it is equally important to add fresh content on a regular schedule. A platform like WordPress is useful in publishing blog posts that are favored by search engines.