Inflexion Interactive optimizes websites for clients in the northern part of New Jersey. This Web design firm has its own marketing department that delivers search engine optimization and search engine marketing solutions. The SEO and SEM are based on proven tactics that guarantee a steady flow of traffic to websites. For example, organic SEO involves the integration of keywords into articles, blogs and other text-based content. On the back end, organic SEO is applied to meta tags that describe content to search engine spiders or robots. Inflexion Interactive knows that such HTML tags must contain brief descriptions that concisely inform search engines and actual users about the content that is displayed on the affiliated Web pages. Inflexion Interactive is also experienced in promoting websites with pay-per-click (PPC) ads. Google, Bing and Yahoo are some top search engines that support PPC campaigns, which require bidding on a specific set of keywords.