There is more to launching a brand's website than simply turning it on. The content on the page has to be compelling. It has to draw in the brand's desired audience and help them see why they need to acquire the product or services that brand offers. To do this, a site must be mighty friendly to Google and Bing. Without search engine optimization, online properties flounder. Brands who want their online properties to flourish would do well to be in touch with Blue Fountain Media. Located on Madison Avenue, this NYC firm has worked with a full slate of A-list brands, and they can help new brands make that list via SEO.