Ruckus Marketing is a firm that specializes in search engine optimization as one of the main tenets of their web designs. They believe that a proper SEO campaign can greatly enhance the online presence of the client's brand and help to drive new traffic to the client's website. They tailor all website links as well as the content within the site's pages to reflect a SEO approach. They also make sure that the final design used by the client will actually appeal to the visitors who enter the site from search engines by crafting designs that are bold and striking in visuals. They understand that a website can't be successful in today's market without making use of high quality search engine optimization, which is why all of their websites receive this feature. Responsive functionality is included with each design to ensure that the website reaches as many customers as possible.