Being able to connect not only with a client but with the audiences they're seeking means making sure that there's a reason to connect with a company's website. At KNI, the design that comes about is one that offers a clear reason for returning to it time and again. A large portion of that reasoning is based on developing an interactive experience that makes the consumer feel like their presence is truly valued. Innovation through the staff at KNI makes that happen, though the basic tenets of effective marketing are always within the ultimate message. The adage that "content is king" is something that helps shape the approach that KNI staff undertakes on any project. That's because amid all the bells and whistles that a website can contain, there must be something either worth reading or watching. A clear ability to acknowledge that fact can help get the best results.