Fluid is a company that creates experiences and software that transform how people shop. This company has been in business for over 15 years. Everything that Fluid creates is meant to speak to customers, evoke the brand and ultimately drive results. The main goal of this company is to convert shoppers into buyers. However, it is about much more than just conversion. It is more about getting into the shopper's mind so that Fluid can develop a better understanding about what's possible and ultimately going a step beyond. Fluid focuses on three competencies. These include strategy, design, and technology. These three competencies have the ability to fuse together to create software and experiences that transform digital shopping from a channel to a crucial part of each consumer's journey and mindset. This company is so successful at what they do because they are at the heart of digital shopping.