Project6 is a highly creative and innovative web design company that focuses on the human experience. The philosophy of the firm is that the web empowers average people in ways that other marketing channels do not. Customers are fully capable of leaving a website at any time and heading to a competing one. Project6 attempts to work with this by creating websites that are engaging and interesting. This means looking closely at the content, images and layout of the site through all stages of development. Project6 carefully crafts websites so that users will be able to quickly understand how everything is laid out. This includes creating navigational systems that are simple to understand and direct. This allows visitors to a website to immediately find the required information without being forced into a maze of pages. The firm also tries to integrate brand and identity into every site for clients. Project6 has earned a position at the top of all web design firms.