Rock Creek is principally a website design firm, but Rock Creek also offers a raft of supplemental services as a creative agency. Everything from content strategy and brand development to training and integration of content management systems is handled on an in-house basis at Rock Creek. Website design at Rock Creek makes the user experience paramount by incorporating automatic reformatting and usability testing into every new website design. New websites that come out of Rock Creek also feature mobile compatibility, API integration and Drupal as an e-commerce solution. Brand strategy, auditing and deployment all feature heavily in Rock Creek's marketing efforts. Search engine optimization and social media marketing campaigns help to drive the client's brand home from that point. Banner advertising, website analytics and content creation help ensure that clients make inroads in fresh markets and keep loyal customers coming back for more. Advertising, branding and illustration further help customers familiarize themselves with the client's brand.