Blue Water Media is the type of web design agency that delivers data-driven solutions to clients in the Washington, D.C. metropolitan area. Instead of relying on their gut instincts, the workers at this company use objective reports that measure the performance of a website. Web metrics and analytics are fused together to keep track of the activity on a domain name of a client. Such technology is ideally installed on web hosts in order to get accurate readings. Blue Water Media works mostly with a clientele that is involved in the non-profit sector. This company likes to think of itself as an entity that works with those who make a difference in the world. Charitable organizations and government units need websites that are significantly different than enterprise-style sites for corporations. There is more of a focus on ideas, beliefs and goals rather than products and services that yield huge profits.