The template and overall look of your site matters a lot more than you might think. Many site owners don't put the emphasis on their site's design like they should be doing. This can easily be a problem if you are not getting visitors or are noticing that visitors aren't staying for a very long time when visiting the site. You can and should consider working with a company like Viget that deals with website design exclusively. Their unique and custom designs can complement just about any type of website, whether it be a personal one or one that is tied to a corporation company. You will never achieve the look and style of Viget's designs by using a site builder yourself. They are also quite affordable for their project packages, so it might be a good option for you to consider hiring them if this is what you need.