Materiell focuses primarily on website design. With each of the designs they create, they strive to improve the perception of the brand, as well as the likelihood of conversion. Materiell aims to implement simplistic designs that are bold and visually striking, which helps to eliminate the clutter that they believe only detracts from the experience. All of the websites they design are provided with a fully responsive design, which ensures that the website works properly on any device it's being accessed on, from smartphones to tablets. Complete search engine optimization is also included with the websites they create. This helps to boost visibility on search engines. Branding and logos are kept consistent across all web pages, while the content included within is 100 percent relevant to the interests of the target audience. Calls to action are included throughout the website to keep the brand at the forefront of the visitors mind.