Neon Roots build web applications for businesses and various clients. The web app development firm has survived a wide variety of major companies, including Epson, Salesforce.com, and various television channels. They assist small businesses and major corporations alike. Strategy efforts include market research, business canvas, content strategy, information architecture, and customer development. High quality design is a key point of focus. A high quality art direction is coupled with practical user experience design and data driven design. Real market data is used to build applications that have a high likelihood of succeeding. Their New York team is growing, and it hosts workshops for agencies. Their main office is based in Montevideo.