Lead to Conversion truly lives up to its namesake by taking the reins on all aspects of clients' online marketing agendas. The idea behind Lead to Conversion's work is that everything from search engine optimization to social media optimization and responsive website design works in harmony with an overarching, customized online marketing strategy. Responsive web design is really where Lead to Conversion bests other online marketing firms, though. Why? Because Lead to Conversion incorporates open-source WordPress designs and gives clients the opportunity to make their own updates with built-in content management systems (CMS). Content management systems essentially allow clients to update their blogs with fresh content and give customers timely access to ongoing promotions. The open-source aspect afforded by WordPress, moreover, allows clients to have their webpages further optimized down the road for social media optimization, links or video plug-ins. It's also important to remember that responsive design is device-sensitive.