Don Levine and his wife, Colette, founded Protective Business and Health Systems (PBHS, Inc.) in the late 1970s in Pomona, New York as a provider of products like payroll, accounting systems, routing slips, checks, take home statements, and insurance claims to dental practices. Now in the digital era, PBHS has evolved with the times, working with clients in the dental sector increase and strengthen their digital presence and marketing efforts with services that include website design, search engine optimization (SEO), paid advertising, social media marketing, and branding and logo design. PBHS also offers evaluation or consultation regarding clients' SEO efforts, website design, company logos, and demographic marketing. More than just a dental practice ad agency, PBHS also works with medical practices and healthcare organizations. The company has amassed a robust clientele, which has included Riverside Oral Surgery, Salem Peabody, Merheb Surgical Arts, Ventura Plastic Surgery Specialists, New Jersey Society of Oral and Maxillofacial Surgeons, and Vermont State Dental Society.